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Importance of Mobile Apps for Business Marketing

20 Jan, 2015

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According to predictions by Google, mobile searches (at 85.9 billion) will soon surpass desktop searches (84 billion) in 2015. This year (2015) it is predicted that there will be 2 billion smartphone users globally. As of today, 57% of the United States owns a smartphone. Mobile is growing fast and it is a critical and … Read more

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Free App Screenshot Text Generator Tool!

5 Dec, 2014

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In our last blog post we discussed the importance of having app screenshots that SELL and Close the Deal.  The first thing MOST would-be-app-installers do on your app page is look at your ratings, icon and then your 1st screenshot. Most glaze over your app description and judge your app mainly by the app screenshots. … Read more

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17 App Screenshot Designs that CLOSE the Deal…

20 Nov, 2014

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Does your app screenshot close the deal? The average would-be-app-installer goes through a very typical funnel when they look for an app to install. Sometimes they search for apps on Google, other times in the app store.  Next they review the search results (your competition)…and hopefully they click on your app. The first thing MOST … Read more

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App Press Kit Example- Make it Easy to Talk about your App

7 Nov, 2014

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One of the biggest recommendations I make to app developers (besides building a high-quality, valuable app that people will want to talk about) is “Make it easy for people to talk about your app!”… People take the path of least resistance.  If they have a handful of apps they are considering reviewing- they will pay … Read more

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Green Box Heroes

2 Nov, 2014

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Power up on health, fun, and fitness with the award-winning Green Box League of Nutritious Justice.The only app that helps you rebuild yourself as a real-life superhero, Green Box Heroes is a world of nutrition, education, and exercise excitement right in the palm of your hand. Developed for digital by the team that brought you … Read more

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How to Monetize your App

31 Oct, 2014

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For most people, the big picture goal of launching an app is to make MONEY! In this post we cover some ways to monetize your app. Paid App The mistake I see most developers make, when launching their first app is just slapping a price tag on it and calling it a day.  Charging a … Read more

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25 Mobile App Marketing Guides

18 Oct, 2014

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For your convenience, we’ve compiled a huge list of 25 mobile marketing and app promotion related guides from all over the internet. We also included a brief description for each. Enjoy! App Marketing Guides  How to Market Your Mobile App – Smashing Magazine has a comprehensive guide for marketing an app  A Marketer’s Complete Guide … Read more

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IOS App Preview Videos – Dos and Donts

26 Sep, 2014

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An app preview demos the features, design,  functionality, and UI  of your app in a short video that can be watched right on the App Store. Each preview is between 15 and 30 seconds in length and the video is displayed prominently on the app store in the first position, with the screenshots following to … Read more

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App Icon Design Tips

11 Sep, 2014

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Take your app icon and then search for 10 competing icons (search the keyword most related to your app) and then place all 10 icons PLUS your icon on one page. Place your icon randomly within the other app icons.  Then do a blind test and ask your friends and family to pick their favorite … Read more

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Write the Perfect App Description

5 Sep, 2014

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Over the years I have written well over 100 app descriptions.   I have it down to a science.  ASO is a big part of writing an app description, but I would argue that selling the user is key as well.  It’s all about having a good balance. A few important points to consider: People viewing … Read more

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List of 5 App Wireframe Prototype Tools

21 Aug, 2014

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Mobile wire-framing options continue to grow.  There are many options and each come with their own strengths and weaknesses.  Five solutions to consider include: Pop Prototyping POP turns hand-drawn wire-frames to interactive prototypes. Sketch the app ideas on paper; take pictures and add links between the mockups; sync your app prototypes with Dropbox, simulate on … Read more

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Finding Your App Niche

15 Aug, 2014

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As the creator of YourAppReport.com I have been a part of over 1000 app marketing campaigns. But before starting YourAppReport.com I started as an app producer or app-entrepreneur myself.  I’ve worked on over 100 apps of my own and I continue to create new apps.  There is nothing better than building an amazing app, getting … Read more

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H”APP”Y App Users are Vital to Your App’s Success

7 Aug, 2014

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H”app”y users results in increased app ratings, comments and app sharing… Awesome app ratings and user reviews increases the  number of conversions on your app page.  When your potential app down-loaders see that others are happy with your app they are far more likely to installs your app (and go into it with a positive … Read more

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Free App Marketing Checklist

25 Jul, 2014

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The following list includes some free things you can do to help market your app. Or you could always hire YourAppReport.com to do the work for you! 1. Create a dedicated website for your app Every app should have a dedicated website.  This website  should become the  “hub” for all of your app marketing activities.  … Read more

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20 App Analytics Tools

17 Jul, 2014

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  Most Popular Analytics Tools: 1. Localytics – Real time analytic for mobile and internet apps… offers user segmentation, engagement analysis and lifetime value tracking and have a simple/plug-and-play SDK 2. Mixpanel – Track different users and allows to dive deep into data offering 25000 data points with charging. 3. WebTrends – Web trends additionally … Read more

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19 Free Press Release Distribution Sites for your App

27 Jun, 2014

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24-7PressRelease.com – Free release distribution with ad-support 1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving. ClickPress.com – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis. EcommWire.com – Focuses on ecommerece and requires you include an image, 3 keywords and links. … Read more

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App Store Description Formula for Success

20 Jun, 2014

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Some of our more popular blog posts here on YourAppReport.com are regarding App Store Optimization.  Having worked on nearly 1,000 apps from clients all over the world I have been seeing some trends recently in regards to writing app descriptions. What I have seen is that some app store descriptions are very well optimized for … Read more

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10 Quick and Fast App Marketing Tips

14 Jun, 2014

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Market your app on your responsively designed website. If someone has found your mobile website, they’re a prime candidate for using your app. Make it easy for them to find your app by optimizing both your app (ASO) and website (SEO). Have your app reviewed on targeted app review sites. Understand that this takes work. … Read more

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Ultimate App Optimization Guide and Tips

31 May, 2014

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Over the years I’ve worked on well over 100 apps of my own.  My team at  YourAppReport.com partners and networks with many other app developers.  Collectively, over years, with trial and error and a ton of testing- I feel that we have found the best formula for  App Optimization and creating an app landing page. … Read more

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List of App Store Optimization (ASO) Tools and Resources

24 May, 2014

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App store optimization (ASO) is the process of improving the visibility of a mobile app in the app store.  The following resources help with research and implementation around ASO. App Annie  ASO Tools will give you access to the crucial metrics needed to maximize your organic search traffic. When you only such a limited amount … Read more

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Huge List of App Promotion Networks

16 May, 2014

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App Promotion Networks are app-centric ad platforms and exchanges which allow app publishers to buy installs or cross promote with other apps.  Services include enabling direct deals with other developers to cost per install, incentivised install and other models.  Increasingly, app promotion networks are becoming major players in the mobile ad market due to the … Read more

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Learn how to make most out of your mobile app

9 May, 2014

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Everybody knows that the mobile app marketplace is an extremely competitive one. It stands to logic therefore that marketers and developers must look at all avenues possible in order to make the most of their creations. Here are a few things that can go a long way in answering the question, “How do I make … Read more

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App Store Optimization Tips

2 May, 2014

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Decide on your most strategic keywords for your app (more tips on this below)… THEN make sure every aspect of your app marketing includes these keywords.  This includes the app name, app description and app keywords (of course!) but also your dedicated app website should include these keywords in the title tag and in the … Read more

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Dos & Dont’s for App Marketing Infographic

26 Apr, 2014

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Found this great infographic regarding the dos & dont’s for app marketing. Point 5 regarding app pricing is important and I would add to look beyond simply pricing your app to start. This is the biggest problem I see with many apps- they automatically are paid apps only.  It is very hard to compete on … Read more

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19 Mobile App Testing Resources

19 Apr, 2014

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An important part of app marketing is testing and reporting. But before you ever start marketing an app it is critical that the app has a solid foundation. The app needs to be tested and needs to work well without errors on a variety of devices. One of the key challenges is the variety of … Read more

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14 Ways to Monetize Your App

11 Apr, 2014

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1. Paid Downloads aka Pay Per Download – Paid downloads work as users pay up-front to download your app once it’s available in one of the app markets. Paid download apps work well for apps in the gaming, entertainment, productivity, navigation and news categories. However, the more users pay up-front, the less tolerant they may … Read more

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30 Amazing IOS Marketing and Development Resources

4 Apr, 2014

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Last week we brought you 26 App Mockup and Prototype Tools.  This week we have for you 30 resources and sites for IOS marketing and development. App Marketing: App Bot – Monitor app store reviews Tokens – Generate and track IOS promo codes Press Friendly – Find press interested in talking about your app Appsfire – Get your app … Read more

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26 App Mockup and Prototype Tools

28 Mar, 2014

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A great app idea needs to be visualized and tested.  The goal of prototyping is to provide specifications for a actual working systems rather than a theoretical one or simple idea. Luckily, in this day and age we have many innovative tools and resources to help make prototyping easier. Below are 26 such resources: Keynotopia … Read more

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Google Play Store App Research

20 Mar, 2014

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In my last post we talked about researching the iTunes App Store for app competition and to help validate app ideas. In this post I will focus on Android– Google Play Store App Research… Let us use the same example as before…First consider a few specific keyword phrases that best describe your app.  Let us … Read more

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5 Functions or SDKs Every App Should Have

7 Mar, 2014

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The list below includes 5 features that I make sure to put into every new app I work on. We also suggest these to each app developer we work with.  These features are important for app ratings & reviews, usability, marketing and more. User Feedback Area.  Questions? Comments please Contact us here.  A simple form … Read more

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Top 6 Best “App” WordPress Themes

26 Feb, 2014

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As discussed in my blog post last week, every app should have a dedicated app website for users and marketing.  This website can become your hub for all marketing activities. You can also display a video demo, your app press kit  and other content that you cannot display on the app store.  It’s really all … Read more

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Make a Dedicated Website for your App

18 Feb, 2014

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Every app should have a dedicated website.  This website  should become the  “hub” for all of your app marketing activities. Some things to do with your dedicated app website: When you write a press release for your app- link it to your website, not just the app store URL Share a video demo of your … Read more

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App Marketing 101- The Press Kit

11 Feb, 2014

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You have a wonderful new app- now you want the world to know about it.  Alone, you can only tell so many people… You need to leverage your time promoting to promoters, not one-off users. Getting your app in-front of people that have an audience is key. You want bloggers, app reviewers and journalists to … Read more

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App Monetization- Affiliate Offers

3 Feb, 2014

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A great way to monetize your app  is to leverage affiliate offers. There are 1000’s of affiliate offers available for almost any topic. When you hear “affiliate” you may be thinking someone has to pull out their credit card and purchase something from an online store and you will get a percentage… this is true, … Read more

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Would Walt Disney Like Your App?

27 Jan, 2014

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At YourAppReport.com we are always talking about app marketing and working on new and innovative ways to promote apps.  Having a solid app marketing plan and resources in place to market any app is critical- BUT the foundation has to be solid before the house is built and people move in. Is your app the … Read more

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Free App Marketing Audit for Your App

24 Jan, 2014

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Over the years I have launched over 100 apps of my own and worked on hundreds of apps for others. I’ve become fairly adept at auditing apps and finding problems or areas of opportunity from an app marketing perspective.  In an effort to help our growing community of app publishers become better app marketers AND … Read more

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Why Your App Is A BIG FAT FAILURE

15 Jan, 2014

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You worked so hard and you spent so much time, effort and passion to build an amazing app.  Now it’s live for the world to see and install.  Excited you rush to check your app install stats and you are shocked to find a big fat goose egg. I’ve been there before and know how … Read more

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App Marketing to Related Blogs

10 Jan, 2014

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Every App has an audience and for every audience there are blogs. There are countless blogs on each and every topic you could imagine.  Say for example that your app is about “flying”… there are endless blogs for pilots, flight enthusiasts, former airline employees etc.  A relevant and interested app about flying is just the … Read more

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Google Analytics for Apps!

4 Jan, 2014

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What goes hand and hand with app marketing? MEASUREMENT!  Something that has always annoyed me about the iTunes App Store is that the reporting (or measurement) is terrible. We can get install numbers and that is about it. The reporting is clunky- hard to export and refine… but that is another story.  There are of … Read more

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App Marketing- Build a Structured Marketing Plan

27 Dec, 2013

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I came across this graphic for building a structured marketing plan- sometimes visuals are just great!  Consider your app marketing and compare it to this structured plan.  I printed this out for one of my apps and crossed off the areas I have addressed and highlighted the areas that I still need to work on. … Read more

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5 FREE- App Marketing Tactics

2 Dec, 2013

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Create a Press Release for your app.  Write the press release yourself or have our team write a press release for your app launch or update. I write a press release for every app I launch and often times a create a release for major updates of my app.  A press release is a great … Read more

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App Optimization for Search Engines

30 Nov, 2013

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App Optimization shouldn’t just be for the app store.  App publishers often overlook just how important search engines are in regards to driving users to their app page.  But why would anybody search for apps on Google instead of the app store itself?  I suspect for several reasons  -including: Many users are just accustomed to … Read more

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App Testing THEN App Marketing…

25 Nov, 2013

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Testing your application before go live and app marketing is a critical step that most app publishers rush.   I admit, I have done this with my own apps in the past.  After putting so much time, effort and passion into an app build- you just want to share it with the world! Launching your app … Read more

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iTunes App Store Competitive Research Tool

22 Nov, 2013

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App Store Optimization is an important first step to consider for every app you work on.  We’ve already talked about using the Google Keyword Planner tool to help research and identify relevant keywords to your app.  Using this tool you can get an understanding for the popularity of various keywords and you can also get … Read more

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iTunes App Store Optimization (ASO) – Keyword Considerations

14 Nov, 2013

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App Store Optimization (ASO) is the process of improving the visibility of an app in the app store.  App store optimization is similar to search engine optimization (SEO). In this series of posts we’ll discuss various tips and tactics related to App Store Optimization (ASO). Follow our App Store Optimization (ASO) category to learn even … Read more

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App Marketing Flow Chart

9 Nov, 2013

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App Marketing is more involved than most app publishers believe.  A would-be app installer could be lost at so many steps in the process.  This App Marketing Flow Chart is meant to help visualize where your app could be miss-firing with the goal of helping you address potential barriers. It is also reenforces that value … Read more

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App Marketing is a lot Like the Movie Business!

8 Nov, 2013

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My wife and I went to see the movie “12 Years a Slave” today.  Quite simply this movie is amazing.  We are still trying to take in the entire movie – the movie was heart wrenching.  Most of the theater was crying and I wanted to have a group hug afterwards.  Enough about this movie … Read more

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App Marketing & Go Live Checklist

28 Oct, 2013

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Most developers have processes and checklists around app development prior to go live, like testing on multiple devices.  What about a checklist for app marketing prior to go live? Below is our App Marketing & Go Live Checklist that we like to go through before we ever launch an app. If you have already launched … Read more

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Cheap Hotel Finder

26 Oct, 2013

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Description Compare and find cheap hotel from the best on the web all over the world. We’ve done all the hard work and compiled list of the best deals available from hundreds of different sources. Just type in your criteria and we’ll search hundreds of listings of best rates on one page. Hundred’s of thousands … Read more

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ArrowScan

30 Jul, 2015

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With ArrowScan you can quickly scan your documents or take pictures and save them as pdf or jpeg files. You can share single page or multipage file with super easy way. It basically turns your device into a scanner. You can change contrast, brightness and color of image/document with simple method before sending. Its easy … Read more

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ai.type keyboard – Your Choice, Your Style, Your Themes

2 Jun, 2015

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Description ai.type is the smartest, most personalised keyboard for smartphones and tablets. With over 25 million users worldwide, we transform personal communication experience. Our app lets you type better and faster by learning your writing style, it allows you to customize and personalise your keyboard any way you like. *** Feature-set highlights *** ▶ Customize … Read more

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HEX 6

31 May, 2015

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Description HEX 6 is finally here. Yes, it is difficult! Yes, you can beat it! Use every ounce of your gaming zen! You will love it! The objective is simple. You are a hexagonal object fighting your way down through a minefield of white-hot objects.  Collide with these and you will explode.  Simply tap the screen to … Read more

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Simple LED Flashlight Torch

31 May, 2015

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Description Simple LED flashlight torch is a free Innovative Flashlight Torch app. Using This Flashlight application let’s you illuminate through darkness, lighting up your surroundings. uses very less amount of Energy & Battery efficient .Saves Time, No need of Emergency Light. App runs Faster and Smoother with Simplified User Interface Try this simple LED flashlight … Read more

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Junior Astronomer Solar System Adventure

30 May, 2015

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Description Did you know… …After being classified as a dwarf planet, Pluto is also known as 134340? …Seasons on Neptune can last over 40 years? …Uranus revolves around the Sun laying on its side? …Saturn’s density is so low that it would float in water? …Astronomers estimate that Jupiter is shrinking by about 2 cm … Read more

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DrawinDots

30 May, 2015

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Description Well, a picture is worth more than a thousand words. So, please, watch the videos on our website and you are going to understand immediately. Precision. That´s the word. Aren´t you tired of trying to draw a simple straight line and find out it is almost impossible? We are. So, we had a dream: … Read more

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Phonics and Reading with Nick

29 May, 2015

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Description IT WORKS! Reading is fun with Nick the Narwhal! Enjoy a complete phonics and reading curriculum for beginners. Over 52 lessons! From introducing letter sounds to reading complete stories, this adaptation of the time honored McGuffey reading method comes to life as a rich interactive learning experience! And you’ll delight to the animated antics … Read more

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My Name in 3D Live Wallpaper

29 May, 2015

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Description Gorgeous live wallpaper which will allow you to enjoy your name or names or whatever you prefer all of the time in your screen.To change the font of the text you could do double click on it. Also there are many options in the preferences menu, where you can also configure the key fonts, … Read more

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Spiders eGuide

29 May, 2015

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Description 130+ Amazing spider photographs with information about each species. Find spiders by species, and type. Share your favorites with your friends via email and social networks. Spiders are looked upon with fear. Common belief is that all spiders are poisonous to man. The facts are except for a few they are harmless to man. … Read more

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